Food colours find their use in a variety of food products, ranging from frozen meat products to beverages and bakery. Colours enhance the appearance of food and make it more appealing to the consumers. Food colours are broadly classified into natural and artificial — natural food colours are extracted from plant and animal sources, whereas artificial food colours are made from chemicals.
Natural Food Colours Dominate the Global Food Colours Market
The global food colours market is forecasted to expand at a high CAGR through 2020 and reach a valuation of around US$ 2.8 Bn. The natural food colours market is anticipated to expand at twice the growth rate of artificial food colours. Increase in demand for clean label products and greater awareness among consumers are expected to be the key growth drivers for the natural food colours market. Moreover, technological innovation in extracting food colours, packaging, and delivery techniques is projected to provide an impetus to the growth of natural food colours market.
Natural food colours are more expensive than artificial food colours, and this remains a key challenge for the growth of the natural food colours market. Moreover, many natural food colours are not as stable as artificial food colours and they quickly change colour under the effect of heat and light. These factors remain the key challenges for the growth of the natural food colours market.
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Natural Food Colours Market: Segmentation on Basis of Type & Applications
On the basis of type, the natural food colours market is segmented into:
- Anthocyanin
- Chlorophyll
- Paprika extract
- Carotenoids
- Curcumin
- Spirulina extract
- Others (betalains, carmine etc.)
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Carotenoids is the largest segment of the natural food colours market with a market share of around 31%. It is widely used as a natural food colourant owing to the fact that it is more stable than other colours. Carotenoids are available in various hues, ranging from yellow to red, and this is another reason why it has a larger market share than other natural food colours. Furthermore, spirulina extract is projected to expand at a robust double-digit CAGR through 2020 on account of the recent FDA approval permitting its use in bakery and confectionary items.
Carotenoids are further segmented into beta-carotene, annatto, lutein, and lycopene. Among these, lycopene is anticipated to witness the highest growth, owing to greater awareness among consumers about its health benefits. Lycopene is thought to be beneficial against heart disease and prostate cancer.
By application type, the natural food colours market is segmented into beverage, bakery, confectionary, cosmetics and toiletries, dairy, meat, pharmaceutical, and pet food. The beverage, bakery, and confectionary segments are expected to witness high growth through 2020 as the demand for products under this segment is relatively higher.
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Western Europe, APEJ, and North America: Key Markets for Natural Food Colours Market
Western Europe is projected to be the key market for the natural food colours market through 2020 on account of stringent regulations concerning the use of artificial colourants in food products. Currently, Western Europe has a 26% market share and it is anticipated that the region will continue to dominate the natural food colours market through 2020.
In recent years, there has been an increase in the production of natural and preservative-free products in Asia Pacific excluding Japan (APEJ) and North America and this trend is anticipated to continue through 2020. Greater awareness among consumers about the harmful health effects of artificial food colours has forced manufacturers in APEJ and North America to replace artificial food colours with natural food colours. The demand for natural food colours from APEJ and North America is further expected to boost the prospects of the natural food colours market.
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